For a limited time only, getting into the Tribe
Seth’s opening up the Tribe community once more. Check it out here! 
Add comment March 24, 2009
We are thrilled with the glowing endorsement from Jim Trelease on Pam Allyn’s forthcoming, What to Read When.
Add comment February 20, 2009
Excited about this new book from 37signals
Add comment December 19, 2008
Business Week profiles Seth Godin!
Add comment September 25, 2008
P.M. Forni’s Civility
This front page Wall Street Journal piece demonstrates author P.M. Forni’s civility in action. Congratulations, P.M., for starting the dialogue in the first place, and hats off to you for always walking the walk and talking the talk! Read it here.
Add comment April 8, 2008
Congrats to Pete Blackshaw!
Congrats to Pete Blackshaw, whose forthcoming book was reviewed in Publishers Weekly today!
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World Pete Blackshaw. Doubleday/Currency, $21.95 (208p) ISBN 978-0-385-52272-4
In June 2006, a man named Vincent Ferrari had a shockingly combative conversation with an AOL sales rep; he recorded it and posted it on YouTube. More than 62,827 viewings later, AOL’s reputation was irretrievably damaged. In the digital age, disgruntled customers are now in the driver’s seat, argues Blackshaw in this thoughtful and engaging book. With the advent of Consumerist.com and other venues where customers can blow off steam about bad service or deficient products, consumer generated media is a force to be reckoned with. Since consumers trust other consumers above companies or brands, a company’s success depends on its credibility and its ability to gain the trust and support of Web-savvy, outspoken and influential customers. Through remarkable stories of mass consumer advocacy and the power of bloggers and ordinary Joes with an Internet connection and a bone to pick, Blackshaw advises executives on how to build credibility into their businesses through blogs, Web sites and video postings. Informative, energetic and entertaining, this is a marvelous argument for corporate responsibility and accountability, interesting to laypeople and instructive for executives. (July)
Add comment April 7, 2008
Proud moment.
Seth Godin, Marketing Guru Action Figure! Check it out here.
Add comment January 20, 2008
